The Community Club

Discussion on: Members on day one

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Alex Angel

I will also advocate for starting smaller. It's considerably easier to build trust, form strong relationships, and create a space with the feeling that you want when you have 200 members vs 10k members. Starting smaller will also give you time to test out what works and what doesn't with your ideal community members. It becomes much more difficult and convoluted to do initial experimentation and learnings when you have thousands of people immediately flooding a space. You also potentially lose the ability to have established community members who can help ensure that people understand the rules of the road, and who can also support you with your engagement efforts.

Community building is absolutely a quality over quantity kind of thing, and it's totally a slow burn as well. The up front work you'll put in with fewer people will ultimately yield a better long term space that will help facilitate a huge spike in member growth when the time is right.