The Community Club

Discussion on: #ClubChat: Do you have a superuser program?

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andymci profile image
Andy McIlwain 🇨🇦 • Edited on

We’ve had a few different versions of a SU program over the last handful of years. Currently working on blending them all into a new, more formalized program.

One of the challenges we’ve faced is that different teams want to use the super users for different purposes, but the SU members don’t necessarily want to take part in all of these different activities.

So, separately from the SU program, we spun up an intake form for folks to volunteer as “community contributors” and tell us what kind of activities they’d like to take part in.

They’re not necessarily SU program members, but they may get pulled into activities like advisory councils, interviews, etc... these different activities have different requirements, so the intake form includes some basic profiling questions.

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Alex Angel Author

Oh, I love that approach. Have you done a comparison of engagement/participation by members before the intake form came to be vs after? Can you share any general deets on what you're thinking about with blending your SU programs together?

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Andy McIlwain 🇨🇦 • Edited on

We’re in early days on both blending the programs and using the contributor intake form. What I can say is that we historically asked for a lot from a relatively small pool of super users. The new contributor intake should help change that, both in terms of # of participants and the diversity of the participants.