The Community Club

Discussion on: What’s your single most important KPI?

andymci profile image
Andrew Claremont (andymci) Author

How do you get there? Assisted conversions? Last-touch attribution?

brianoblinger profile image
Brian Oblinger

Definitely understanding the goals and business objectives of the company and figure out how to line up your community efforts to those so that you can show how you're impacting the top/bottom lines. The number can be anything you like as long as it's relevant to the business and shows the impact of community.