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This question came up in a recent team meeting and I canโt stop thinking about it.
There are tons of things we can measure. Tons of business objectives we can ladder up to.
But what if you went the Highlander route? What if there could be only one metric that you could report on?
What would you choose, and why? ๐ค
I have my own thoughts on this, but I want to hear from you all first!
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Top comments (8)
Oh lord I feel like the answer to this unlocks a lot of mysteries.
I'd love to read some answers here.
Ditto, I was hoping for the same. :)
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How do you get there? Assisted conversions? Last-touch attribution?
Definitely understanding the goals and business objectives of the company and figure out how to line up your community efforts to those so that you can show how you're impacting the top/bottom lines. The number can be anything you like as long as it's relevant to the business and shows the impact of community.
If I had to pick one single health metric I'd go with pageviews. If those decline then you're either losing lurkers, or your regulars have fled and aren't posting anymore. That's the metric I look at on a daily basis. It's a bit of a lagging indicator, but at least it covers both sides of the creator/consumer spectrum and it's simple enough for everyone in the company to understand.
Interesting.
This made me want to expand on this convo...
How do you feel about lurkers?
Ben Halpern ใป Jan 31 ใป 1 min read
From a community perspective, I'd love to measure a member's transformation rate. How is this member's life better because they joined the community? Regardless of whether they joined for a month or 4 years.