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What’s your single most important KPI?

andymci profile image Andy McIlwain 🇨🇦 ・1 min read

This question came up in a recent team meeting and I can’t stop thinking about it.

There are tons of things we can measure. Tons of business objectives we can ladder up to.

But what if you went the Highlander route? What if there could be only one metric that you could report on?

What would you choose, and why? 🤔

I have my own thoughts on this, but I want to hear from you all first!

Discussion

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Ben Halpern

Oh lord I feel like the answer to this unlocks a lot of mysteries.

I'd love to read some answers here.

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Andy McIlwain 🇨🇦 Author

Ditto, I was hoping for the same. :)

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Andy McIlwain 🇨🇦 Author

How do you get there? Assisted conversions? Last-touch attribution?

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Brian Oblinger

Definitely understanding the goals and business objectives of the company and figure out how to line up your community efforts to those so that you can show how you're impacting the top/bottom lines. The number can be anything you like as long as it's relevant to the business and shows the impact of community.

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cesar

From a community perspective, I'd love to measure a member's transformation rate. How is this member's life better because they joined the community? Regardless of whether they joined for a month or 4 years.