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Acquisitions vs Subscriptions: How to measure in Community?

Anthony Rosado
A Brooklynite who loves cooking, my puppy, and building communities!
・1 min read

I'm finalizing goals for the quarter coming off of a successful pilot launch. We're expanding the program and I want to tie program goals with an increase in subscription rate for our platform. I wanted to know how folks in the past have done this? Do you have examples?

Basically, we're employing and developing folks to create content on our platform and interact directly with users. Happy to give further context, if needed.

Discussion (1)

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Jenny Weigle

Hi Anthony, there are a few ways you could do this...here's two I thought of, but there might be more that I'm missing:
1) If you're using Google Analytics, you could set up conversion tracking tags: support.google.com/google-ads/answ....
2) You could send a brief survey to new subscribers asking how they found out about the community or what convinced them to subscribe.