The Community Club

Cover image for Community Consulting
Anthony Rosado
Anthony Rosado

Posted on

Community Consulting

As I venture deeper into my Community Management career and see this type of work growing in so many different ways, there seems to be a future opportunity for consulting in the community space. Startups, community-based organizations, and even gov't bodies all have, or will begin, embracing community work in their day-to-day.

With that being said, have any of the CMs here already ventured into the consulting space? How do you get started? How much experience did you get under your belt before you felt ready to dive deep into the consulting world? And what's the first piece of advice you'd give someone looking to become a consultant themselves?

Discussion (2)

Collapse
durandchabert profile image
Alexandre Durand-Chabert

I launched my company a year ago around community building consulting services. Helping people into a pay it forward mode first help me a lot finding my clients. Content marketing as well (podcast mainly, webinars, Livestream). Hope that helps ;-)

Collapse
brianoblinger profile image
Brian Oblinger

👋🏻

Was a professional in the community space for 20 years prior to starting my own consultancy business. You're right that there are a lot of opportunities and the industry is growing!

The biggest challenge for most will be the size of your network. How will you connect with new clients? Do people know who you are? How do you communicate your value relative to what you're charging? My advice is to start (and never stop) building relationships all over the place so that you can turn them into a sustainable flow of work. Without it, you'll have a hard time staying consistent with the amount of work/income.

For people that haven't consulted before, it's important to know that doing the work at a company and teaching others how to do it as an independent 3rd party are not the same thing. Consulting, like anything else, is a skill that takes time to hone. I see a lot of people go into consulting without understanding what they're getting into or how to succeed and then wonder why it didn't work out/gain traction.

The freedom to make your own hours and be your own boss are great, but there are downsides as well. Running a business can be a lot of additional work. It's not for everyone.

All of that said, a growing number of consultants in an industry is a sign of maturation and health. Good luck to anyone that's making the jump!