The Community Club

Discussion on: AMA with Gene Chorba

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Ben Halpern

What is the relationship between community and knowledgebase... What is the value of more ephemeral discussion vs longterm searchable?

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Gene Chorba Ask Me Anything

Ben with the questions that keep me up at night.

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Gene Chorba Ask Me Anything

I've always been a big believer in the community is a bigger better knowledgebase.

If we can continue to have ephemeral discussions with our community non-stop, we create super users in our community who know the answers to every question, where to find specific information and become cultural leaders for the future.

This allows the community take on a life of its own and become something way more powerful.

The negative to this type of approach is it takes much more effort from a prospective member to gather information without interacting with someone. Which is a potential blocker for a lot of folks.

So one of my big goals for this year is to figure out how do we take ephemeral conversations and turn them into something is easily findable, quick to use, and require the least of amount of interaction.