Hi! I'm new in the community industry and I've been interested in the community business since last year, so I considered myself lucky when after my internship for a startup company I was offered the role as a community manager (which was an opportunity that I was so eager to grab). The startup is over 1 year old and building a strong community for the company's product is one of their priorities.
I'm not their first CM and for over a year they've established a "community" BUT there are only 2 members who are regularly active. We're lucky if we get 5. The previous CM used two platforms to engage with the members. 1) Google Chat for sending announcements and prompts and 2)WhatsApp for members to interact with each other. Honestly, I think everything is all over the place and I'm pretty sure the first members who joined the community have developed a habit to automatically ignore the updates/notifications (though they remain in the group so maybe there's still hope to get their interest back?)
I have a lot of ideas based on what I've learned from Community blogs/books but I don't know where to begin. I definitely want to use another (and much better) community platform, but is it better to focus on the engagement first and THEN move to another platform? I'm afraid the members will really abandon us for good if we do the latter first.
Any advice/tips would really help this fledgling.