Definitely understanding the goals and business objectives of the company and figure out how to line up your community efforts to those so that you can show how you're impacting the top/bottom lines. The number can be anything you like as long as it's relevant to the business and shows the impact of community.
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How do you get there? Assisted conversions? Last-touch attribution?
Definitely understanding the goals and business objectives of the company and figure out how to line up your community efforts to those so that you can show how you're impacting the top/bottom lines. The number can be anything you like as long as it's relevant to the business and shows the impact of community.