The Community Club

Discussion on: How do you measure community success and health?

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bryanwi11iams profile image
Bryan

The big question! We focus on obtaining data where ever possible. Validating and not just attributing community as ''a nice to have'' being the goal.. Few areas we focus on

  • Event/engagement growth over time: try and break down by new members, existing members, and better still if you cant track those not members, and why
  • revenue (where applicable) Quick surveys for instant NPS
  • would you recommend to colleagues or network?
  • would you attend more events ahead?
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mdimino profile image
Marissa Dimino

Agreed with Bryan's approach! I've admittedly struggled with this recently (being granted enough time from leadership to prove value), but in a prior community I had the luxury of having a few years to build programs data and feed into the CRM. We were able to eventually prove that 85% of customers were more likely to remain a customer if they participated in community programs. We also ran biannual satisfication surveys and had periodic "happiness" pulse checks. And then of course the event conversation data, activity level, etc.