The Community Club

C2C

EP98: Using Community to Listen to your Customers w/ Molly Masterson

Today, we’re joined by Molly Masterson, Senior Program Manager, Community & Product Insights at Okta, an online identity management platform with over ten thousand B2B customers. Molly helped Okta identify the criteria and characteristics of people to nominate into their superusers program, which will invite community-based nominations next year. She also helps the Okta product team monitor customer sentiment and gather feedback based on important criteria which then moves forward to help streamline product workflows. Her contribution to the overhaul of Okta’s customer feedback platform called Okta Ideas helps alleviate customer concerns around not being heard.

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