#ClubChat: What specializations do you expect to see become the norm in community management in the next five years?

#clubchat #discuss

Today's question:

What specializations do you expect to see become the norm in community management in the next five years?

Discussion (8)

Alex Angel • Feb 17

I wrote a blog post about this a few months ago, but I think we're going to start seeing more community operations folks (and, honestly, probably plenty of other specific roles that don't exist yet once companies start investing in community teams and people are able to stop wearing 20 different hats and only wear... 10).

Erica Moss • Feb 17

Hard retweet on this — people who can help streamline platforms and processes will be essential to a healthy community program!

Lauren Clevenger✨ • Feb 24

Operations: Process, Data, Experience Design, Project Management
Events: Focus on Meetups, user groups, Community Conferences, Webinar Programs, etc
Content: Focus on UGC, Comms, and Content Programming & Production
Ideation/Product: Focus on VoC (Voice of Customer) efforts in the Community, funneling and advocating for feedback cross-functionally
Engagement: Focus on strategic programs to drive community engagement. Could include managing a SuperUser/Contributor Program

Marissa Dimino • Mar 3

Couldn't agree more Lauren! All of the above and maybe a Product Manager of Community (Ops would probably live under this role?)

Lauren Clevenger✨ • Mar 3

I think it could -- but probably depends on the company and org structure. But definitely similar functions, in my opinion!

Rosemary ONeill • Feb 17

I think there could be a specialty in programming or content (maybe this is a sub-specialty of content marketing).

Kerri Williams • Feb 21

+1 on the Operations folks. I was in the process of creating this role for 2021 as all the ‘things’ were just too much to be part of the day to day. Historically this role has been around for those teams who could afford the luxury, but with a renewed focus on data, and experience design, I suspect this role will become a must-have for anyone wanting to level up their team.