Before launching a new community, you would need to build out a strategy to gain momentum and to also demonstrate value to internal leaders. Once you have done that, where do you even start?
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#ClubChat: When starting a brand new community from scratch, what would you suggest implementing before the community launches?
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Discussion (9)
If I've got my strategy built out, I'd start with
→ create a living dynamic slide deck with all facets of idealized community [to share w stakeholders & keep track of my own progress]
→ i'd create a gantt chart of tasks and chapter them in order | initiation, recruitment + onboarding system, communication, engagement + experience tactics, OKRs/KPIs, daily & monthly management tasks + projects, offboarding [if applicable]
→ within each chapter, i'd drill down even more and pull out every single literal task i can think of within that overarching chapter and work in that way
Do you have an example of how the gantt chart can look like? I'd love to see it to help better guide me into it
Sure, here you are: tinyurl.com/y839uv7p
Yes!
Speaking from experience, I think it helps to have one or more other partners to back you up and engage with the community. I have noticed that users tend to be more active when they see more than one person participating. Even when it's early and you are just announcing a community, it's good to see a team of people pushing the launch vs just one person.
My two cents is to have a few ideas before even starting. For us, at Upstairs Community by Pixelgrade, we knew that we needed to have a few stories in advance to make sure we deliver what we promised: authentic narratives written by creative professionals.
However, listening and observing are crucial within the first 2-3 months. Instead of overwhelming the first members with too many actions, I bet it's better to see what happens and does not happen and take it from there.
I remember that we started running video calls with our first members, and what we found out helped us pivot our community and bring it closer to their interests and needs. Cheers! 👋
Get some early adopters on board - people from within your company are fine, but getting real community members to be the first members is really valuable and shows people that the community is active and worth checking out.
Setting a realistic roadmap for next iterations when feedback has been collected. Interesting in hearing others opinions on this! (following)
t.me/joinchat/WNo9Bdgk97kyOGJk