The Community Club

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Alex Angel for The Community Club

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Community-led companies are the future

If you've been a part of the Community Club, you know we're extremely dedicated to the advancement of people in the community industry and education about the important roles that community and community professionals play for an organization.

Today we're officially slamming our stake in the ground and committing to provide data, evidence-based case studies, and resources to help guide the next generation of community-led companies. We know that a thriving community is a company's most valuable asset, and we want to help community professionals everywhere advocate for themselves and their community and to feel armed with concrete resources.

As part of this effort, we are working with founders, CEOs, and executives to build companies that value community, treat it as an intentional arm of the business and not just a marketing tactic, care about health and wellbeing of the community, and invest adequate resources. We've all been fighting for this internally together for years. We're calling on the heft and credibility of these founders and organization to help us make this less of an uphill battle, so we as community builders can focus on what we're good at.

Give our Declaration a gander here.

Declaration signatures

One of the most important and difficult things you will have to do to prove your worth at your organization is to speak to the direct impact that community has on most teams within your org. We are committed to working alongside other community experts to educate on how community impacts product, support, marketing, sales, and any other core teams.

So many of you have been fighting this good fight for yearsβ€”we recognize all the work you have done to push the industry forward and support fellow community builders, and we're not looking to overshadow your message or profit off of the groundwork you've laid. This is a collaborative process and we want to build this future for the community industry with you. If you have already written pieces that support this vision or you want to write an article on one of the above topics, get in touch and we will help amplify your voice. If there is a particular subject you think is important for us to cover don't hesitate to reach out.

We're excited about what's to come for the community industry as we push forward together.

Community people are the best people <3

Discussion (4)

ben profile image
Ben Halpern

A few things I love about Community Club, personally:

  • Helps me validate things I knew to be true
  • Helps me articulate things I knew to be true

Doing things in a "Community-led" way is so abundantly powerful, and it's great to see this notion being turned into a little bit of a movement, because it's always been true.

I have launched several successful companies in my life off the idea of first finding community and later bringing product market fit to that audience. It helps validate principles and find market before needing to invest in everything else that is involved in going to market. And even if you are currently investing in the go-to-market, your growth will always come from community if you are successful.

It is right there for anyone to grab, but it is best practiced authentically. Build community to further your own passions, not just to grow a company. And don't give up if it doesn't work right away! It is probably the most longterm-minded thing you can do, even if it also happens to be a great first step for any organization.

Build community, be community-led!

kgillum profile image
Katelyn Gillum

Community people really are the best people, and I cannot wait for community folks to finally get the recognition they deserve. Can't stop, won't stop. πŸš€

rosemaryoneill profile image
Rosemary ONeill

Community people ARE the best people.

mac profile image

Here's to a bigger, brighter, and more community-led future! πŸ₯‚