Highlights from the CMX State of Community Industry 2020 Report
CCW is a newsletter about building and growing communities, featuring collected tweets, posts and thoughts from various community leaders.
How many hours do you spend each week on your community?
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Every year, CMX publishes a research report on trends in the community industry. The report is mainly geared toward corporate community managers, but many trends are highly applicable to independent community owners as well.
The Community Chat Weekly team sunk our teeth into the newly released 2020 CMX report, and pulled out some of the best insights for you all below! Enjoy 😊
For companies that have a community, the majority have both an online and offline presence.
For In-person communities, Eventbrite and Meetup are the two dominant platforms of choice for community managers and organizers.
Engagement and manual processes are the biggest challenges that community managers face.
Only 1 in 4 companies that have a digital community presence are able to connect it back to their customer CRM.
And our biggest takeaway is that there's never been a greater time to be a community builder. The world is quickly waking up to the fact that community is the future of social interaction!
Although the definition of a 'digital community' can sometimes be blurry, social media management and community management are two very different skillsets. Do you agree?
When it comes to intra-company communication and "internal" corporate community, Slack adoption versus Microsoft Teams is a popular comparison. Although Slack has a smaller daily active userbase (12m vs. 20m), their users generate 5B weekly "actions" as compared to 220M by Microsoft Teams users.
Is community building analogous to product building? David Spinks seems to think so.
A handful of recommended readings from the past week.
Thank Your Members! (2 minute read)
In the spirit of the Thanksgiving holiday for those in the US that are celebrating – a post highlighting the importance of thanking your most engaged members, plus a few tips and tricks for doing so!
What are the best tools to use for your Community? (3 minute read)
A thriving discussion on the pros and cons of various community building tools over on the Maker-forum Indie Hackers.