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The Community Club Team
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📈 Defining Community for Businesses | CCW #50

Community Club Weekly
Issue #50 | November 5, 2020

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts and thoughts from various community managers.

🕺 11 Days into the 24 Days of Community

By now you've likely heard that The Community Club is now a multi-platform experience! Last week we launched a new forum dedicated to longer-form content from community builders, resources for people who are interested in or brand new to community, and much more. We've been hosting AMAs, fireside chats, and other events for the past week and a half, and we have another week and a half of fun and events to go!

Missed some of the great content from the past few days? Don't worry, we've got you covered:

5 Things to do When Changing Community Platforms
Discussion on building inclusive communities
Logical Fallacies and Other Things You Should Know as a Moderator
AMA with Cindy Au
What to think about when creating rules for your community

📈 Defining Community for Businesses

The broadness of community is both a blessing and a curse. As a term and concept it can often be hard to explain. Ask 10 different people to define community from the perspective of their company, and you'll likely get 10 different answers.

This is, by no means, expected to comprehensively define each area of community, but rather, explore the multifaceted definition and appearance of community from a business perspective.

Internal Community

Culture, relationship and the overall strength of the bonds between team members are vital to building a successful company. What better way to achieve this than to apply the principles of community management to internal teams?

Customer Community

This is what is traditionally considered 'community' at companies and what is most often the responsibility of a community manager or community team. Typically made up of customers, though this is changing as more and more companies adopt communities of interest rather than communities of support.

External Community

The lines between external and customer community are constantly being blurred. External community tends to be something that marketing is more involved in, and is made up of the entire 'network of engagement' around an organization.

Market Community

The broader market in which a company exists, made up of other communities, and every person in their target market. While this may not be a 'community' that is directly owned and operated by a company, it's still important for a company to be aware of the sentiment, trends, and ongoing happenings within the broader market.


As community matures within organizations, and especially at companies building communities of interest instead of support, I fully expect to see an even greater blurring of the lines between these four layers of community.

Check out the full post on our forum

📆 Upcoming Events

Upcoming events, from the club and its members.

24 Days of Community - IT'S HAPPENING!!

Fireside chat with Shana Sumers - TODAY, November 5th at 3PM ET

LIVE episode of In Before The Lock - Friday, November 6th @ 2:30PM ET

Community Club Extra Life Marathon - Saturday, November 7th ALL DAY

AMA w/ mystery guest - Monday, November 9th @ 1PM ET

IS-CL Summit - November 17th - 19th

🐦 Community Tweets

This is so important for community-building! Solicit and give feedback often

Building and creating with your community helps it thrive

A drive for employee experience will drive greater need for internal community

📚 Community Reading List

Community blog posts and articles from the past week.

Lighten the Load: How to Encourage Your Community to Help Out

How to empower members of your community to help with your community initiatives.
By Jono Bacon

How Discord (somewhat accidentally) invented the future of the internet

A look at how Discord came to be, and its impact on community.
By David Pierce

Fan Is A Tool-Using Animal

An oldie but a goodie--adapted from a talk by Maciej Cegłowski, this article dives into the world of community around slash-fiction.
By Maciej Cegłowski

🙌 Community Jobs

A handful of open roles from our community. Lots of great senior CM roles this week!

Developer Advocate @ Notion

Community Strategist @ Khoros

Community Manager, Corporate Engineering @ Google

Community Partnership Manager @ Raspberry Pi Foundation

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