Community Club Weekly
Issue #53 | November 25, 2020
Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts and thoughts from various community managers.
Last week I ordered some audio equipment (wonder what for 🤔) from a company I'd never ordered anything from before and had a really great customer experience. Not an ad, I promise! Keep reading and we'll bring it back to community.
My usual reaction to receiving unsolicited texts right after ordering something online is 😡. But the message I got from Sweetwater shortly after placing my order felt different. Also yes, my real name is Mackenzie. Cat's out of the bag!
They didn't send me the usual automated text, with some link to buy more, or offer me a discount to "thank me" and encourage me to order again. They simply thanked me for the order, and let me know that it was in the works.
Then my package arrived, and it included a handwritten note and candy! Really putting the sweet in Sweetwater. At first I didn't think much of this, but then I spoke to Cole (who recommended them to me in the first place), and it turned out they'd actually reached out to him to see how he was enjoying the last thing he'd bought.
Never once did they use mine or Cole's info to try and push more sales at us directly. No coupon codes, no 'come back and buy more' emails. Just genuine interest in our satisfaction and experience.
Now you're probably wondering, what does ecommerce customer experience have to do with building community? Read the full post on the community!
Upcoming events, from the club and its members.
Community Club Hangout - December 4th @ 4PM ET
Be intentional in how you build and invest in your communities, and do it sooner rather than later!
Great discussion with differing perspectives on marketing, sales, and community.
A truth for both internal and external communities
Community blog posts and articles from the past week.
Thanksgiving is upon us in the US, and it's a time to think about what you appreciate and are grateful for. Brian & Erica talk about the folks that had the biggest impact on their lives and careers.
By Brian Oblinger & Erica Kuhl
The team behind Build With Users has assembled a great guide for how to tackle customer support in a Slack community.
By Build With Users
Old school community platforms are on their way out, and the platforms available today are not necessarily suited to replace the magic of relationship building and discussion.
By Kris Holt
Sometimes it's okay to not go down the rabbit hole of what community management IS. Carter gives a few cheeky examples for how you can simplify your approach while still showing the value community brings to the table.
By Carter Gibson
A handful of open roles from our community. Lots of great senior CM roles this week!
Part-time Community Manager @ Special X
Community Manager @ Run The World
Global Community Manager @ Ashoka
Head of Executive Community @ Reforge