Community Club Weekly
Issue #42 | September 10, 2020
Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts and thoughts from various community managers.
Community Managers have always been experts at wearing many hats. You could ask 10 different individuals what they think ‘community’ is and receive 10 completely different answers, which is why it’s not unusual to find a Community Manager (CM) involved in everything from marketing, support, customer success, social media, and a number of other random duties.The blurred lines between community and other internal channels, in combination with the confusion as to what exactly a CM does, has led to many “hybrid” roles that tend to be placed under the community umbrella.
However, as more and more companies learn how to define community and understand its value, it will become commonplace for community to be its own department, similar to Sales or Marketing or Customer Success, and the team will ladder up to a Chief Community Officer. Specializations like Community Success Managers, Community Marketers, Community Operations, good old Community Managers (the OGs!), and a number of other unique titles will eventually make up this department. Of course, not every company will have a need or want for all of these different roles, and there will always be some overlap of responsibilities because of that. But most importantly, community will finally have a seat at the table.
Some of these roles already exist today but are in their infancy, but what might some of these specialized roles look like? For the sake of simplicity, we're only taking a look at general community management, and not delving into other areas such as Developer Relations. That's a whole other post in itself!
CSMs will likely look different at almost every company because, like community, success has so many different meanings. The core function, however, will likely tie back to whatever is necessary for a community to succeed (at Commsor, this is sort of like a hybrid account exec and CM role... if this sounds like something you'd be interested in, submit an application for the job we just opened!)
Rather than being focused on building an audience, they'll be tasked with making community initiatives seen and heard, while interacting with community members across various social channels and gathering product feedback directly from the community.
These are the folks behind the scenes, building escalation procedures, figuring out the best rules/guidelines, training new CMs, and primarily focus on development and strategy rather than tactical tasks.
Internal CM requires not only a large company, but one with a rich culture of openness and discussion. The Internal CM's responsibilities could involve setting high-level communication standards across these workplace communities, sharing community achievements or successes, and being the voice of internal community with executives and relevant stakeholders.
The CM role will be responsible for enacting and managing the plans for meeting business goals, and will work closely with Community Marketers and Product teams since they are on the front lines day in and day out.
The CCO will be part of the executive team, and will be responsible for ensuring that the rest of the leadership team understands the importance and true value that community brings to their company.
Do you have any of these roles at your current company? Are the division of responsibilities similar or significantly different from what we've outlined? What role do you have? If you want to contribute to SCIENCE! you should think about filling out [our survey about the state of community jobs and compensation]
Upcoming events, from the club and its members.
Community Club Happy Hour - Today, September 10th @ 6pm EST
Future Developer Summit - September 29th - 30th
The 5th Future Developer Summit is transforming this year’s challenges into an opportunity for Developer Relations, Marketing and Advocacy community members. It’s your unique chance to learn from industry pioneers and connect with peers in a remote-
Do you know who you're contacting?
Do things that don't scale
Shout out to those who were community believers before 2020
What events should Danielle look at?
Community blog posts and articles from the past week.
How Hashtag Changed The World
The story of a global movement that began when a single LinkedIn user who was missing face to face connection started a local meetup, and the global movement that followed.
By Anna McAfee and Nicole Johnston
How to Organize a Virtual Conference for $300
A great article about what the Startup Boston teamed learned when pivoting their conference to a virtual event on a shoestring budget.
By Stephanie Roulic
How to Gather Community Feedback Like A Pro
Collecting feedback is critical to understanding your community and members, and ultimately building a successful community. Stefan Palios shares his tips for community builders.
By Marsha Druker
A handful of open roles from our community!
Community Success @ Commsor
Customer Community Manager @ Thinkfic
Community & Content Intern @ FounderLibrary