I'm about to send this out to my newsletter, but wanted to post here in advance for feedback!
I'm working on the ultimate community survey that can help measure three areas of community success.
- Sense of community (Inspired by this study) –– how authentically connected do members feel to each other?
- Brand or organization affinity –– how positively do members feel about the community organizers/brand?
- Community-member fit –– do you have the right community strategy for these members?
Finally, I like to end most of my surveys with two open ended questions that can help bring insights to what you should invest in and what you should divest in. See questions 4a and 4b.
I'd love your feedback! What survey questions do you ask?
1a) I think this community is a good place for me to be a member. (Likert scale)
1b) I’ve gotten support or help from this community. (Likert scale)
1c) I feel like other group members know me. (Likert scale)
1d) I've made genuine friendships within this community. (Likert scale)
2a) On a scale of zero to ten, how likely are you to recommend this group to a friend?
2b) I feel like my values are aligned with the organization and other community members. (Likert scale)
2c) I feel supported by the team running this community. (Likert scale)
3) How would you feel if you could no longer be part of this community? (Very disappointed, Somewhat disappointed, Not disappointed)
4) If you could remove one element of the community, what would it be?
5) If could add something to the community, what would it be?
A few notes:
Likert scale = (1) Strongly disagree; (2) Disagree; (3) Neither agree nor disagree; (4) Agree; (5) Strongly agree.
Question 3 is (inspired by SuperHuman's Product-market Fit) If over 40% say 'very disappointed,'there is a great chance you are building a healthy, sustainable, scalable community.
Of course, you might remove, modify, or add questions, depending on your community mission and purpose.
If you have an educational community, one question I like to add is: "I know the next step to take to be successful in this community."
I've created a similar (shorter) survey to send to event attendees, too!