As for the other questions, I think it depends on what you're trying to accomplish for the business and where that crosses over with what your audience is interested in. What's the business goal here?
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For what keeps people as insiders, I'd look at Holly Firestone's OSNAP framework: hollyfirestone.medium.com/oh-snap-...
As for the other questions, I think it depends on what you're trying to accomplish for the business and where that crosses over with what your audience is interested in. What's the business goal here?