The fantastic salary survey sheds some light on what everyone is focused on:
But I'm curious about what business goals you're accountable for (after all, "advocacy" is a pretty broad umbrella).
We have a lot at Reddit due to our size and the size of the Community team (~20), but some of the key ones we focus on are:
- Moderator trust score
- % well-moderated communities
- Product launch sentiment
- Turnaround time or median reply time for various operations
What do you focus on?
Discussion (9)
Product Feedback
Customer Engagement
Retention
Advocacy
Also, trust building in my case. Developers don't exactly LOVE the TwitterAPI and Twitter as a whole, so a giant part of my focus right now is doing anything and everything I can to prove to community members (developers) that they can trust us again and that we want and care about them.
Trust is so crucial! So hard to gain, so easy to lose. Would love to hear more about how you're going about building trust with a group of folks that are typically quite distrustful of companies.
I would lovvvvveeeee to share that! Let me start drafting a piece on this and share it here when I'm done. I did start a blog series for Building Trust Model, but I need to write an intro piece to bring it all together so folks understand why/where/how they utilize the technique to build trust.
This is my favorite question. If I was smart, I'd write a blog post about it...
Internally at Google, we split CM work into three horizontal areas:
Moderation
Amplification
Advocacy
There are more metrics, but that's a short overview.
::chefskiss::
All the things? :P
Breaking it down to a few high-level items, though, I'd go with:
I have a big ol' table of lead/follow KPIs for community programming, and more metrics for business impact.
Love to see some of the goals you're focused on at Reddit these days! I'll admit that things were very fast and loose when I was there 😅
There have been...a lot of different chapters at Reddit. :)
I'm interested in the % well-moderated communities measure. How is this defined?