Marketing comes into play. It’s longer, more difficult road because not only might you have to have advertising budget to drive folks to a new platform, but also a strategy to quickly onboard and show value. One strategy is getting a core group of folks to create valuable content in the new place and reach critical mass before you start trying to scale with marketing.
To caveat, by marketing I mean you need all those marketing pieces in place: customer avatars, value props, messaging & copywriting, creative, etc. Marketing communities is essentially the same as marketing anything else.
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Thank you, Suzi. You talk about "educate and drive folks to the new place". In your experience, what kit of strategies do work?
Marketing comes into play. It’s longer, more difficult road because not only might you have to have advertising budget to drive folks to a new platform, but also a strategy to quickly onboard and show value. One strategy is getting a core group of folks to create valuable content in the new place and reach critical mass before you start trying to scale with marketing.
To caveat, by marketing I mean you need all those marketing pieces in place: customer avatars, value props, messaging & copywriting, creative, etc. Marketing communities is essentially the same as marketing anything else.