The Community Club

Discussion on: True or false? The best platform

fernandatodes profile image
Fernanda Todeschini Author

Thank you, Suzi. You talk about "educate and drive folks to the new place". In your experience, what kit of strategies do work?

suzinelson profile image
Suzi Nelson

Marketing comes into play. It’s longer, more difficult road because not only might you have to have advertising budget to drive folks to a new platform, but also a strategy to quickly onboard and show value. One strategy is getting a core group of folks to create valuable content in the new place and reach critical mass before you start trying to scale with marketing.

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suzinelson profile image
Suzi Nelson • Edited on

To caveat, by marketing I mean you need all those marketing pieces in place: customer avatars, value props, messaging & copywriting, creative, etc. Marketing communities is essentially the same as marketing anything else.