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Fernanda Todeschini
Fernanda Todeschini

Posted on

True or false? The best platform

Hi all,

I'm not a community manager, but I've been somehow involved with strategy building in a couple of communities with engagement lower than intended. There has been several discussions about "finding the best platform", so I'd like to know what my peers here think about the statement below.

TRUE OR FALSE?
We are competing with many other online communities, especially after COVID. People are fed up of Slack and Facebook, and don't want to migrate to new environments, like Circle or customized private platforms. If we want our members to engage, we should go to where they are already active regardless of our community - e.g. LinkedIn in our case.

Thank you!

Top comments (10)

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adventuresofv profile image
Victoria

True and False

True β†’ people are fed up with online communities, imo, only because they're in too many that they lurk. They're not in the 1β†’5 that are highly specific for them.

False β†’ members WILL migrate if the incentives/benefits are communicated well enough. If your community is/can be seen as a necessity in a members' life, they will go where you tell them. Communities like Ladies Get Paid or Modern Fertility are great examples of recent en masse migrations that seemingly have worked well.

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fernandatodes profile image
Fernanda Todeschini Author

Thank you Victoria! Very useful.

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suzinelson profile image
Suzi Nelson

In my opinion, it’s about understanding and weighing trade offs and what you’re willing to invest. Going where your community is already active can be easiest and most cost efficient, but is it the best to achieve your community goals in terms of management tools, metrics & measurement, reporting, etc - assuming you want more from your members than just engagement. The trade off to moving to a new platform can include the marketing needed to educate and drive folks to the new place - not to mention any development costs. Not impossible, but takes different skills and more investment.

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fernandatodes profile image
Fernanda Todeschini Author

Thank you, Suzi. You talk about "educate and drive folks to the new place". In your experience, what kit of strategies do work?

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suzinelson profile image
Suzi Nelson

Marketing comes into play. It’s longer, more difficult road because not only might you have to have advertising budget to drive folks to a new platform, but also a strategy to quickly onboard and show value. One strategy is getting a core group of folks to create valuable content in the new place and reach critical mass before you start trying to scale with marketing.

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suzinelson profile image
Suzi Nelson • Edited on

To caveat, by marketing I mean you need all those marketing pieces in place: customer avatars, value props, messaging & copywriting, creative, etc. Marketing communities is essentially the same as marketing anything else.

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momo profile image
melike

I believe in Slack, it helps you create everything and lets you measure activities and statics of the community. I manage a community that is 2 thousand people and I selected the Slack platform, our community posted 380 thousand Slack posts in 2 months!

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fernandatodes profile image
Fernanda Todeschini Author

Interesting, Melike. My peers and I haven't had good results with Slack. What do you think is the driver for your members to post there?

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momo profile image
melike • Edited on

We've started to learn feedback from the focus groups and specific people before starting everything. Then we prepared a story for our participants, after that we worked for a Slack guide. When we started the program, everyone that is joined Slack, they feel excited and comfortable. We started to write a story together with them:)

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fernandatodes profile image
Fernanda Todeschini Author

Thanks again, melike!