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Discussion on: AMA with Holly Firestone

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Holly Firestone Ask Me Anything

I haven’t run an Ambassador program, however, I did run a top contributors program. These types of programs are really special. I ran the Salesforce MVP program for 5 years, but I didn’t build it. Erica Kuhl, now CEO of Erica Kuhl Consulting (linkedin.com/in/ericakuhl/) built that program from scratch, and I started running it when I started working at Salesforce. As the program grew, it needed to evolve. Everything does. I made a lot of updates and changes to the program throughout my five years at Salesforce. The changes were extremely important in helping us continue to manage the program at scale. I learned a ton about what to do and what not to do when managing these types of programs. I could probably write a novel about all of the things I could have done better or that I wanted to do but didn’t have the resources to make happen.

I will say this— always, always, always talk to your top contributors. Get their feedback. Work with them to make the program a success.