The Community Club

Discussion on: The Three Strategic Areas Every Successful CM Needs to Define

iamcesarromero profile image

I really like the focus on advocacy as a strategy to succeed as a CM and make yourself more valuable to the organization. In my opinion, CM's have a very strategic role and as you mention above, it's all about bridging the gap between community and business needs.

With the "moderation" strategy, it's not easy, especially at the beginning when you are building out your community. It takes a lot of time, ground work, and dedication to get the community to a point where members help each other moderate and don't rely too much on the community manager. I have friends who are course creators, educators, and entrepreneurs that struggle with this aspect of community building. They are so focused on the course and the product, that they neglect the community building aspect of it. People show up for the content, but they stay for the community and the connections.

cartergee profile image
Carter Gibson Author

Cesar! Yes 100% to the idea that advocacy is a strategic area. I think this is what separates CM from CS sometimes, but I know that's somewhat controversial among CX professionals to say.

As for moderation, it's simultaneously so straightforward and so complicated to do appropriately. You need to create a safer space without people feeling stifled, be consistent while reacting to new issues, and somehow find the right people you can trust. At the same time, "moderation" has robust tools and standards. So it's deceptive.