The Community Club

Discussion on: AMA with Jake McKee

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jakemckee profile image
Jake McKee Ask Me Anything

If I seem awesome, it's only because I stand on the shoulders of giants. And @brianoblinger .

Seriously though, one of the greatest things about this line of work is how many great people have offered their support, counsel, ideas, and more support over the years. I don't think I've ever been turned down when I've reached out to another community nerd for help or guidance. That's how I found myself across the best plate of bacon I've ever had getting career advice from Guy Kawasaki as I was deciding whether to leave LEGO. And it's why @brianoblinger still puts up with my (hilarious) jokes. Or at least pretends to. Thanks, Brian. You're a real friend.

Anyway, back to your question...

What's really standing out to me lately is how much we are all looking for connection. I heard this great NPR podcast recently talking about how QAnon followers have been pulled into that movement because it's so easy to connect to other people. So many Trump supporters talk about finally finding "people like me". Sports fans have always known that thrill of showing up at a bar and immediately being able to connect with people wearing the same jersey, no matter what their background.

As we have lost our physical communities (bowling leagues, churches, rotaries, etc.), we are all desperately looking for ways to find groups that provide connection. So when we can jump online and find folks to nerd out on the latest Star Wars fan theory or talk in depth about the quality of knitting needles, we feel like we've found our clan.

The question I've been chewing on lately: if we can provide more "Good Community", can we eliminate the need for nonsense like QAnon? If we make it more acceptable for hobbies to have a place in our society, would conspiracy theories be drowned out? And what role would companies play in this work? Could they be spending their marketing money on "Good Community" instead of disposable marketing programs?