Hey folks - a question for community managers with regard to the registration process for new users. I manage a non-profit community of +1500 members. Our website attracts a lot of traffic but that traffic doesn't convert to new users. I'm wondering what prevents people joining a FREE community after they have gone through the trouble of finding us (we don't advertise). Allowing for some curiosity cats who are just poking around, I can see two potential detractors:
- Our registration form is a single page gravity form that captures the basic information we need to know who we have in the community (name, email, company, website, industry, location, job level and company size) - we report over most of these demographics. I know this is a LOT to commit and we do allow people to sign up with LinkedIn (one click), but it's important that we know who's in the community so we can count them (ie build for their needs) and to promote trust and protect the integrity of the community.
- Not everyone wants to become a member, but they may want to keep in touch. I need to provide other opportunities for non-members - perhaps sign up to a non-members newsletter? Our existing newsletter is quite member-centric in that it promotes member events/news, forums, opportunities to get involved in beta groups/focus groups etc
Question is - do I amend the registration form to a 2-stage process? Capturing name/email on the way in and them nudging to complete the rest at a later stage (this will compromise my member database 😣), and/or do I set up some other options other than joining as a member?
Thanks for any chatter you can add - even if it's just to say Hello! 😊