The Community Club

Discussion on: Q: re Sign Up Process

jocelynhsu profile image

Hi @joanneg ! A couple of things that came to my mind:

  1. It's possible that people found what they're looking for and don't care to become a member. They searched for something on Google, were led to your website, found their answer, and left. Or maybe they searched for something, found your site, and realized it wasn't quite what they're looking for. Google Analytics could help you figure out which option it is (based on bounce right, time on page, etc.)

  2. That's a lot of information to ask a new member to provide! If I was on a new website and they asked for all of that information, I wouldn't be comfortable sharing. I need to trust the community / brand / non-profit before I'm willing to share things like where I work and where I'm located.

  3. What's the benefit to becoming a member? Just because something is free doesn't mean everyone will want it or sign up for it. What do people get by signing up to become a member and sharing their information? Is it clear to folks when they stop by your site by the first time? What's the value add?

It sounds like y'all have members-only events and beta programs. You could use those exclusive events and programs as ways to entice people to sign up.

I also wanted to note that not everyone who finds your website may be a good fit for your community. Build for the folks who are dedicated to your community. It's okay if you don't have thousands of members or new people joining every day. Sometimes the best communities are the tight knit ones with real connections :)

Hope that's helpful!

joanneg profile image
Joanne Griffin Author

Thanks @jocelynhsu - that makes a lot of sense, and the core groups of +100 members are super tight-knit!
Great insight re: building the trust upfront - I'll put some thought into that aspect and look into a better process that promotes trust at every stage!