The Community Club

Discussion on: What's the one thing that differentiates marketing from community building?

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jocelynhsu profile image
Jocelyn

I'd say the biggest differentiator is that community building is all about making many-to-many relationships while marketing is often one-to-many. Marketing is more talking to your audience while community building is encouraging your audience to talk to each other and become a community.

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oana profile image
Oana Filip Author

Crystal clear! Thanks a bunch, @jocely. 👏