The Community Club

Discussion on: What's the one thing that differentiates marketing from community building?

jocelynhsu profile image

I'd say the biggest differentiator is that community building is all about making many-to-many relationships while marketing is often one-to-many. Marketing is more talking to your audience while community building is encouraging your audience to talk to each other and become a community.

oana profile image
Oana Filip Author

Crystal clear! Thanks a bunch, @jocely. 👏