The Community Club

Discussion on: The Self Fulfilling Prophecy of Not Investing in Community

katrine_129 profile image

This is SO true. When there is a lack of understanding, there's a lack of investment. People are afraid of the things they don't understand, even if deep down they know it's important and plays a crucial role. Community is a "black box" to many executive and leadership teams because they can't slap an ROI number on it, and therefore, won't invest further.