Discussion on: #ClubChat: What was your favourite community initiative/project that you worked on this year?

We have a historically customer focused community, and so making the suggestion and decision to expose part of our slack community to include non-customers from the industry was the game changer we needed. It expedited our growth, even if it was just tire kickers, but allowed us the opportunity to reach more people than before. And tacking onto this, we offer a welcome gift via slack welcome automation to any new member who joins our slack community and fills out an info form. Benefits? They get a sweet piece of swag, we collect some personal data for our CRM for future random acts of gifting/kindness