The Community Club

Discussion on: How do you solve the empty land problem?

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You definitely have to seed the content, and create reasons for users to engage.

In the early days of our community, a couple things that we did very actively:

  • Asked a question of the week as a conversation starter
  • Brought in AMA guests on a bi-weekly basis to give people a reason to engage themselves
  • Made sure to answer any questions, drop emojis, or generally respond to any engagement created so that users felt engaging was worth it

We still do a fair amount of content creation and engagement ourselves in the community, but less and less does it feel like it's required to get members to engage.