The Community Club

Discussion on: How do you feel about lurkers?

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mac profile image
Mac

Lurkers are incredible value to communities - love that example of page views to track the impact of them.

My favorite example of this is when we started doing AMAs in the Community Club Slack. We had about 400-500 members at the time, and after the first few sessions we thought they were failing because only 7-10 people would ask questions.

When we polled the community however, nearly 70% of responses (about 150 people at the time) mentioned that they found the AMAs incredible valuable, and that they often followed along with the Q&A. They just didn't have questions themselves.

As for actively converting them from lurkers to participants, I like to mostly focus on elevating those who are participating. I've found that seeing others 'succeed' in the community can be a great motivator to pull a lurker into the conversation.

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brendanhufford profile image
Brendan Hufford ✏️

Love that. A goal of community can be to give people transformational experiences, not just foster engagement for the sake of a metric.

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mac profile image
Mac

Such a great way of framing it! Community can be a real struggle from a metric perspective, because you have to balance hard and soft metrics like this.