The Community Club

Discussion on: Defining Community for Businesses

mac profile image
Mac Author

Appreciate the awesome reply Holly!

Perhaps the term 'customer' is incorrect for that type of community, as you're exactly right that it can contain more than just customers. Perhaps 'ecosystem community' would be better.

I also don't think external is necessarily just an audience - I'd say Community Club is a good example of what I'm trying to define as external for Commsor. It's a community for folks involved in the community industry, not necessarily involved with Commsor in any way.

Overall, however you define the layers, the lines are definitely blurry, and blurring more from the looks of it!