The Community Club

Discussion on: The Self Fulfilling Prophecy of Not Investing in Community

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Mac Author

Community is super broad, and there's always going to be debates on communication vs community vs audience. Unlike past communication channels though, community has the power to be exponentially more powerful due to the power of building many-to-many connections.

It's no longer about communicating to your customers, but with them, and that's where community stands far above other channels.

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chadneufeld profile image
Chad Neufeld

Toooootally on the same page there. I am curious whether adoption for community is going to follow a similar pattern to other channels. The folks hanging out here are all converts and have consumed the kool-aid, but I think we can all acknowledge that the market is still not where we all expect it should be. I'm curious about whether there are relevant historic adoption patterns that we can all learn from.

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Mac Author

Oh 100%. That's what communityled.com/ is for, convincing the broader market.