The Community Club

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Discussion on: AMA with Cindy Au

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mdimino profile image
Marissa Dimino

Oh my gosh, I'm so excited about this! Education is a challenging nut to crack, especially K12. Cindy, to piggyback off of Carter's question, do you work mostly with engaging students or teachers as well? If teachers are included in your audience, how are you tackling engagement with personas that don't have the typical 9-5 M-F schedule and are so strapped for time and resources? Especially during COVID times! Have you pivoted your engagement strategy since teachers are overwhelmed and experiencing extreme Zoom fatigue?

PIVOT

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shinyee_au profile image
Cindy Au Ask Me Anything

Hi Marissa, we do have retired teachers and professors in our community who help answer questions, but the majority of our audience is made up of students. That said, we're seeing more and more active teachers come to Brainly and we're in the early stages of thinking through what a community program for teachers could look like. Would love to get your thoughts on this since it's still new for us!

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cesar

Hi Cindy, I'm not an expert in building a community program for teachers but I have been in the community space for about 10 years and I think it's always a good idea to start with the audience first. I think it's important to understand the teachers first, what is important to them, and how they would define success within a community.