The Community Club

Discussion on: Is switching from Marketing to Support/ SaaS CM possible?

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mhall119 profile image
Michael Hall

Sure, it's a skill like any other. Switching focus will take some adjustment, but nothing that can't be overcome.

I think every community manager has the same mix of responsibilities, just in differing proportions. Some do a lot of support and a little marketing, some do a lot of marketing and a little support. Some do more event/podcast/newsletter promotion, some do more documentation/blog writing.

It's all about finding the mixture that works best both for what you want to do and what your community needs.

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mmohammed profile image
Mohamed Author

Thanks, Michael. Based on this, I feel like this sort of switch wouldn't be impossible to pull off.