The Community Club

Discussion on: Is switching from Marketing to Support/ SaaS CM possible?

mhall119 profile image
Michael Hall

Sure, it's a skill like any other. Switching focus will take some adjustment, but nothing that can't be overcome.

I think every community manager has the same mix of responsibilities, just in differing proportions. Some do a lot of support and a little marketing, some do a lot of marketing and a little support. Some do more event/podcast/newsletter promotion, some do more documentation/blog writing.

It's all about finding the mixture that works best both for what you want to do and what your community needs.

mmohammed profile image
Mohamed Author

Thanks, Michael. Based on this, I feel like this sort of switch wouldn't be impossible to pull off.