The Community Club

Discussion on: Content Creation for Communities in Education

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mmohammed profile image
Mohamed

My very first thought is to perhaps try what so many Substack authors do, which is to offer up regular morsels of that premium content. More specifically, it might help to regularly label the free content as free and separate from the member community content (via CTAs, for example). The cool thing about that (for me, anyway) is that you can make it known that the member content is where your reader needs to be without diminishing the quality of the free content.

So, it's like "here's some great free content/ info (there's some EVEN BETTER stuff if you're a member!)" rather than a "you get what you pay for, buddy" approach. Hope that makes sense!

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sydney_sherman profile image
Sydney Sherman Author

Love it! Thanks so much for sharing your perspective, Mohamed. Love the "you get what you pay for" call out. That's so true, we have to stop approaching content in that way.