The Community Club

Discussion on: Building Customer Personas with Community

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Hung Nguyen

What you described sounds like early adopter. How would you suggest to move on from there, to find the persona for an average user through community, so the product can be developed to reach a wider audience?

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Alex Angel Author

I think it's applicable across the board. I've done persona work both for an established product/community as well as new communities and used more or less the same method for developing those personas.

You can do a first pass to target your ideal members (and develop outreach tactics based on that persona profile), and then you can do additional/updated ones once you've established your community to get a better understanding of who your members are and which ones embody what you would like to see more of in your community.