I'm researching how other community professionals reward their members. I'm primarily interested in finding out ideas and insights that work within online communities.
I've noticed so far, as both a gal in charge of building one and as a member, that most of the tactics fit two main containers.
- Extrinsic motivation: here goes all the stuff you already know, from T-shirts, stickers, and such to gamification systems and handwritten thank you cards.
- Intrinsic motivation: here lies the secret sauce of sustainable communities, such as genuine connection, helping others, feeling heard, etc.
Which worked for you, and what is missing from the landscape?
Also, did you run any specific online campaign for your most active members? Example: creating a dedicated website/page to show your love and appreciation, something similar to a wall of fame.
Looking forward to bouncing ideas,