The Community Club

Discussion on: When to start a community/hire a CM

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Oana Filip

Hi Philip! I learned from my experience as a community gal that the sooner you bring a community builder to the decision table, the better. On the one hand, this role comes with particular insights that can shape the product and the overall communication. On the other hand, it's far more fulfilling to build a community-led product, aka to put the community at the forefront right from the beginning. It gives plenty of room to experiment, learn faster, iterate, and grow.

Such an approach comes with its fair share of challenges, but my best is that it pays off big time. 😋