The Community Club

Discussion on: Gamification

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Rosemary ONeill

First thing is to get a really good handle on what incentivizes your particular community member type. Is it ego, altruism, career advancement, curiosity? How does that tie into your purpose behind the community itself as well? (i.e., what does your org want people to do?)

Once you know that, you can tie different incentives to behaviors, like automatically progressing custom titles, little badges/flags, points system, public leaderboard, physical swag, progressive permissions or access to a special VIP space, etc.

And always keep in mind that you might need to tweak your point values along the way. I recently was helping a client who started out with a certain point level system, and the members blew it out of the water too quickly, so she had to add higher levels immediately. Be ready to adjust.