The Community Club

Discussion on: Build or Outsource a Community?

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Rosie Sherry

I guess I would ask why you want to build something.

I'm pro custom building, for the freedom it can give. There are obviously pros and cons when compared with using existing tools. It's not for everyone.

I don't think I would custom build something without first trying spending time growing an audience and community before diving in and assuming that people actually want a community.

Like, start a website, blog, email list, and experiment with events of some sort to get a feel for what people's appetite really is.