The Community Club

Discussion on: AMA with Holly Firestone

sagi profile image
Sagi Kadosh

Do you have an ambassador program? If so, what was it like building that?

hollyfirestone profile image
Holly Firestone Ask Me Anything

I haven’t run an Ambassador program, however, I did run a top contributors program. These types of programs are really special. I ran the Salesforce MVP program for 5 years, but I didn’t build it. Erica Kuhl, now CEO of Erica Kuhl Consulting ( built that program from scratch, and I started running it when I started working at Salesforce. As the program grew, it needed to evolve. Everything does. I made a lot of updates and changes to the program throughout my five years at Salesforce. The changes were extremely important in helping us continue to manage the program at scale. I learned a ton about what to do and what not to do when managing these types of programs. I could probably write a novel about all of the things I could have done better or that I wanted to do but didn’t have the resources to make happen.

I will say this— always, always, always talk to your top contributors. Get their feedback. Work with them to make the program a success.