The Community Club

Samantha Taylor
Samantha Taylor

Posted on

What should every Community Manager know?

Very recently I have started my full-time role as a Community Lead with Contra. In the past, I've had experience building social media accounts and creating content, but the logistics of truly managing a community is new to me. Of course a lot of it comes natural, but I want to be growing and learning how to become an even better Community Lead for the future.

I would love to hear what you believe ever Community Manager should know. You can also include advice + resources that have helped you become a better Community Manager.

Looking forward to your responses. Thank you all! 🥳

Discussion (5)

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adrian profile image
Adrian • Edited

The most important point to know is no one ever stops learning - and no one has all the answers.

Try things with the community, see what works, pivot if it doesn't, and try again. Don't fret about failure - it brings great lessons.

Also listen to yourself - take the appropriate breaks for your own self-care, when you give so much of yourself to the community, you need to step away to make sure you are healthy (mentally and physically).

The best way I have learnt in all honesty is being part of communities like this and reaching out to others in the space to learn from others. Many of us are always open to help new people in the industry and willing to share (hit me up anytime on any platform).

I really enjoyed Jono Bacon's new book and Carrie Melissa Jones as well. Both were worthwhile reads in 2020.

Hope that helps :)

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samanthataylor profile image
Samantha Taylor Author

This is really great advice Adrian. Thank you for taking the time to respond. I totally can see where making sure your own mental and physical health have to be balanced with your work, because running a community can be very taxing. I will also check out both of those reads-- can't wait!!!

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mac profile image
Mac
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samanthataylor profile image
Samantha Taylor Author

Amazing, thank you so much for sharing!

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tiffhall profile image
Tiffany Hall

Hi Samantha,

When we first launched our community I found a lot of "lurkers" that were reading the feeds but not commenting. There were also quite a few members who had a post typed up and ready to go, but then they never hit the post button. Of course there will always be those who just want to browse the conversations, but I had to find a way to capture the people who wanted to contribute but were holding back. I found out it was a matter of comfort among there peers. We created an ambassador program and asked members from different age groups to participate based on membership tenor. Their job was to respond to posts and create new posts daily. Our ambassadors would also recruit and welcome new members to the community. The community became a place for our hotel owners to connect with one another rather than me trying to engage them in conversation. It took a few months to see real results, but the outcome has been more than we could have hoped for!

We are in the midst of rebuilding our community on a new platform now, so hopefully we will have the same success!

Good luck to you!

Best,
Tiffany