Hey guys! When do you think is the right time to start an online community, and hire a CM?
Our project (https://www.colabra.app/) is in private beta. It will take 3-6 months before we get all our compliance audits done to onboard commercial customers.
We are deciding whether we should focus 100% on the product until our public launch, or whether we should start some kind of marketing outreach already.
Doing sales would be wasteful, as none of the companies could start using us for compliance reasons.
Hence the idea of a community... a way to engage people before we are ready for them, or they are ready for us.
The community would revolve around R&D lab project management, helping Primary Investigators improve collaboration and documentation when they reach the 10-20 employee threshold and communication starts to break down.
Do you think we should go a head and seriously pursue this idea now or keep it bubbling on the side with current beta testers but without active outreach to new members or come back to it once we have a product that's live with active users?
If we go ahead with the project, would you recommend hiring a part-time or full-time Community Manager from the get go, or handle the project ourselves for the first several months until we reach critical mass of engagement?