The Community Club

Discussion on: Building Community...what platform to use??

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Susan Zhang

Hi there - would you mind sharing with me why you would advise against Facebook? My company already has a Facebook group for our user community, and I'm currently digging into whether we should stay, or migrate to another platform. Would love to hear your thoughts!

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Alex Angel

There are a lot of reasons, but here are a few:

  • The frame of mind the users are in can cause issues you wouldn't have to deal with if you were on a different platform. When everything is jumbled together in one big feed, there's no defined boundaries for how someone should behave. People who may be perfectly amicable and rule-following on a different platform may end up being combative or disruptive on Facebook just because that's the state of mind they're in when they're on that particular platform.
  • Moderation can be incredibly frustrating to create a sustainable and healthy community. There are minimal tools available to group admins and moderators.
  • On a personal level, I think Facebook has some morally reprehensible policies and practices and we as community builders need to stand up for what we believe in and support companies who reflect our ideals. This one may not resonate for everyone, but it's one of the reasons why I caution against it.