The Community Club

Discussion on: True or false? The best platform

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Suzi Nelson

In my opinion, it’s about understanding and weighing trade offs and what you’re willing to invest. Going where your community is already active can be easiest and most cost efficient, but is it the best to achieve your community goals in terms of management tools, metrics & measurement, reporting, etc - assuming you want more from your members than just engagement. The trade off to moving to a new platform can include the marketing needed to educate and drive folks to the new place - not to mention any development costs. Not impossible, but takes different skills and more investment.

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Fernanda Todeschini Author

Thank you, Suzi. You talk about "educate and drive folks to the new place". In your experience, what kit of strategies do work?

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Suzi Nelson

Marketing comes into play. It’s longer, more difficult road because not only might you have to have advertising budget to drive folks to a new platform, but also a strategy to quickly onboard and show value. One strategy is getting a core group of folks to create valuable content in the new place and reach critical mass before you start trying to scale with marketing.

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Suzi Nelson • Edited on

To caveat, by marketing I mean you need all those marketing pieces in place: customer avatars, value props, messaging & copywriting, creative, etc. Marketing communities is essentially the same as marketing anything else.