The Community Club

Discussion on: True or false? The best platform

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Suzi Nelson

Marketing comes into play. It’s longer, more difficult road because not only might you have to have advertising budget to drive folks to a new platform, but also a strategy to quickly onboard and show value. One strategy is getting a core group of folks to create valuable content in the new place and reach critical mass before you start trying to scale with marketing.

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Suzi Nelson • Edited on

To caveat, by marketing I mean you need all those marketing pieces in place: customer avatars, value props, messaging & copywriting, creative, etc. Marketing communities is essentially the same as marketing anything else.