The Community Club

loading...

Are Facebook Groups outdated?

sydney_sherman profile image Sydney Sherman ・1 min read

Has your community outgrown your Facebook Group? Mine is definitely getting there, and I'm eager to start exploring alternate options.

If you previously built your community in Facebook Groups but have since migrated to an alternate platform, which did you choose and why?

Discussion (8)

pic
Editor guide
Collapse
ben profile image
Ben Halpern

I'm obviously biased because I'm part of Forem which powers this community, among others, but to speak to Facebook itself: We are strongly convicted that it is not a platform to entrust longterm growth to. You get the simplicity of the network effect, but you just don't want the rug pulled out from under you again and again, and to have mod tooling limited to Facebook's lowest common denominator tooling.

I also don't think Facebook is very safe from a branding alignment. If you say "join our community on Facebook" there's a segment of the population which will cringe, or worse.

IMO communities on the web need to be built on strong foundations with consistent UX for everyone, but it's really a shame when that means being sucked into Facebook's orbit.

Collapse
sydney_sherman profile image
Sydney Sherman Author

Fully agree! Thanks for all of this great insight, Ben. You put into text everything that's been on my mind.

I'm looking forward to moving our community off of Facebook before EOY. Loving the experience here so far. Where can I book a time to chat with someone about Forem?

Collapse
kevinraphael profile image
Kevin Raphael

Hello Ben,
Can you recommend some platforms to transfer a community from Facebook groups to?

Collapse
rosemaryoneill profile image
Rosemary ONeill

We see Facebook Group refugees usually because a) they want to monetize themselves, b) don't like the capricious moderation-from-above, c) would like the SEO for their own domain, d) their members have privacy concerns, e) their target audience is under the age of 35, f) they want to have their own style, branding, wording, themes.

There is definitely a tectonic shift happening right now.

Collapse
sydney_sherman profile image
Sydney Sherman Author

Yes, yes, yes. I'm excited to see Communities evolve -- Facebook just isn't meeting us at our growth right now. It's been a great proof-of-concept but, onward!

Collapse
lneri profile image
Liana Neri

Following this chat closely! I try my best to avoid FB groups as I know it's often inevitable that you outgrow them, BUT in order to prove there is an appetite for our members to gather online, I have been asked to set up a FB group as it's free and easy for our members to use. (Unless anyone knows any other free alternatives?)

So I'll be setting one up as a trial, but knowing that eventually we'll be migrating to another platform. So keen to hear what you discover Sydney!

Collapse
sydney_sherman profile image
Sydney Sherman Author

100% agree! It was necessary at the start to prove our members wanted a space to connect. We've been able to grow from a public community to a private, monetized community all through Facebook Groups in under a year. But we're absolutely outgrowing Groups at this point, and FAST! The capabilities aren't meeting our model anymore, but it was a great proof-of-concept.

Collapse
lneri profile image
Liana Neri

I'd love to hear more about the migration across. I'm specifically interested in the migration from FB groups to another platform and how this might impact your current community (e.g. content, past conversations, potentially even some members). Sounds like you're not there yet, but if you're up for a chat when you cross that bridge, do let me know. Sounds like you're in a good spot :)